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Laura Turner

What kind of video is best for your business or charity?

What kind of video is best for your business or charity?

Once you’ve worked out what makes your customers and potential customers tick, the next step is to decide what format will not only appeal to them the most, but get your message across in the most effective and engaging way. Here are a few ideas to get you started… A promotional video with professional voiceover This type of video is ideal to sit on your website homepage to give your customers a quick overview of what you do and how you do it. A professional voiceover not only gives ...

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What’s the ideal duration for a video?

What’s the ideal duration for a video?

What’s the ideal duration for a video? We all know from personal experience that it takes a super exciting video for us to stick around for long. So when we’re considering the ideal duration for a video production, our instinct might be to think the shorter the better. And generally, that’s correct! But is it that simple? Nah, of course not! So how do you decide on the ideal duration for your video production? What and where First of all, have a think about what you want your customers to get ou...

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Knowing your customers

Knowing your customers

If you are trying to figure out how best to approach a video production for your business or charity, it can seem overwhelming. But the first step in figuring out the right path is for you is to put yourself in the shoes of your customers. Knowing your target audience can help you decide on the right tone, style and duration for your video. Look at your existing customer base or the customers of your competitors and ask yourself some questions about what your customer (or your ideal customer) ar...

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Tour video case study: Dystopian Future Movies

Tour video case study: Dystopian Future Movies

In Autumn 2016, we joined Nottingham band Dystopian Future Movies, and Glasgow band Fvnerals on part of their UK tour. We filmed their performances each night and edited on the go, (often in the van or on a kind host’s living room floor!) and created a series of three videos to help them promote the rest of their tour. We spoke to Caroline Cawley, singer, guitarist and the brains behind Dystopian Future Movies, to find out how she found the experience! Tell us a little bit about y...

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Promotional video case study: Authentic Health

Promotional video case study: Authentic Health

Pete Anderson is a qualified Shiatsu instructor based in Nottingham. He approached Fuzzfox to see if we could help him create a video to show potential clients some of the benefits of Shiatsu. After a wonderful complimentary shiatsu session, Pete opened up to us about how he found the video production process! Tell us a little bit about your business and what makes you tick… I’m a health and wellbeing practitioner based in Nottingham. I help people look after their physical, emoti...

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How a promotional video can help promote your business online

How a promotional video can help promote your business online

A promotional video is your chance to show your customers, and potential customers, exactly what your business is all about. Research shows that internet users respond better to video content than text and photos alone, meaning they are far more likely to either visit your website, or place an order with you. With a promotional video, you can flaunt your skills, demonstrate your products, or showcase your work. Not only that, but a video can get across your personality in a way that no ...

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Promotional video case study: Gentle Giants Joinery

Promotional video case study: Gentle Giants Joinery

Jonathan Rimmington, of Gentle Giants Joinery, works from his own workshop in Nottingham City Centre, making beautiful furniture from beautiful pieces of wood. Jonathan came to Fuzzfox looking for a short promotional video for his business, and once we were all done, we sat him down with a nice brew and a couple of custard creams, and quizzed him on the experience. Tell us a little bit about your business and what makes you tick… I run my own workshop in Nottingham City Centre. I&...

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Preparing for your promotional video shoot – a few tips!

Preparing for your promotional video shoot – a few tips!

So you’ve chosen a video production company for your video, and you have a shoot date. So what now? Having a video made for your business can seem daunting at first. But it certainly doesn’t have to be. In fact, most people actually enjoy it! But in order to get the most out of your video shoot, and therefore your video, it is always best to be prepared, just like a good boy scout. Here are a few things you can do to prepare, to make sure your video shoot runs as smooth as a babyR...

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