Promotional video case study: Gentle Giants Joinery

Jonathan Rimmington, of Gentle Giants Joinery, works from his own workshop in Nottingham City Centre, making beautiful furniture from beautiful pieces of wood. Jonathan came to Fuzzfox looking for a short promotional video for his business, and once we were all done, we sat him down with a nice brew and a couple of custard creams, and quizzed him on the experience.

Tell us a little bit about your business and what makes you tick…
I run my own workshop in Nottingham City Centre. I’ve made everything from simple bird tables and cabinets to more complex pieces like a bespoke two metre tall sculpture for a stop motion advert for walkers crisps, and a steampunk themed poker table. Being green has always been important to me, and it was important to me when I set up my business too. Everything I make is from reclaimed wood: everything is re-used.

What made you decide to get a video made?
I work on my own, and most of my time is invested in the work I do in the workshop. It’s hard to keep on top of the promotional side of things, and although I get a lot of word of mouth recommendations, it’s often hard to find new business. I was struggling with my online presence, and a friend recommended I got a video made, so I thought why not!

What was the video shoot like?
I really enjoyed it! Laura put me at ease, and asked me natural questions, so it just kind of felt like we were having a chat, rather than anything intimidating. We shot the interview first, and after that it was even easier, she just filmed me doing what I do!

What did you think to the final video, and what reaction did you get from others?
It’s awesome! I love it. The reactions I got from others were very positive, I think it really got across what Gentle Giants Joinery is all about.

Has the video been effective in drawing more people to your website or getting you more work?
Funnily enough, just a couple of days after I’d posted the video on Facebook, someone got in touch with me wanting a huge bespoke wall unit. It’s almost finished now and it was an amazing piece to work on: it spirals like an ammonite, made out of yew and walnut with jarrah railway sleepers for the base. I hoped the video would help get me more work but I never thought it would happen that quickly! I don’t expect that happens to everyone though – I could have just been lucky!

What would you say to other local businesses who were considering getting a promotional video?
I’d say go for it. It gives people an insight into what your business is all about, and you can’t really get that across with just text and photos. I’m very glad I made the decision to get the video made. I absolutely love it.

Want to chat about a promotional video for your business? Contact us here!

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