A promotional video is your chance to show your customers and potential customers, exactly what your business is all about. Research shows that internet users respond better to video content than text and photos alone, meaning they are far more likely to either visit your website or place an order with you.
With a promotional video, you can flaunt your skills, demonstrate your products, or showcase your work. You can let your customers know what services you offer and how you approach your work, or show them what you have done for other customers just like them. You can even show them how to use your product or service, or overcome common problems, all at the same time as reinforcing your brand and letting customers know what to expect when they come to you.
Not only that, but a video is the single best way to get across your personality in a way that no other medium can. In a promotional video, you can get across your passion, your dedication or even your wit: whatever it is that makes you and your business unique.
Take a look at this promotional video we made for Pete Anderson of Authentic Health in Nottingham. Pete’s passion, knowledge, and personality are an important part of his business, which is why we decided to use an interview style video so his customers could start to get to know him. We hope you agree that this video helps these qualities shine through, in a way you could never do with text alone.
On top of all this, just the act of having a video on your website will improve your ranking in search engines, and video is one of the best tools to get your message to your followers on your social media pages too.
So, if you’d like to have a chat with us about how a promotional video can help you promote your business or charity online, get in touch with us today!